Stagreen by hydrocan case study

In order to find out the viability of the two markets and associated financial implications, the marketing consultants carried out a detailed study and analysis of the two markets.

At the same time, there is no strong brand loyalty, and consumers tend to shift loyalty easily and at faster rate. Hydrocarbon is a Canadian firm with headquarters in Canada, Canadian employees, which all appeals more towards Canadian consumers, therefore making it easier for consumers to have confidence in the company and arches Stranger as oppose to the other major brands from the United States.

Emphasis on reducing the courses maintenance fees by using the product will be the main element of the sales pitch. Through this packaging alone, advertising costs will be able to be reduced after the first initial season of selling as consumers will have confidence in the brand when they see that it works and is made in Canada.

However, this amount does not account for the free patchwork that will be used to acquire new customers. Fewer buyers present a limited opportunity to break into the commercial market for HydroCan.

This market would include selling to large discount stores, specialty stores, and home improvement stores that sell fertilizers.

In the consumer market, consumers are at the mercy of the two largest sellers of fertilizer, Scoots and Roth Chemical. This reduces the need for additional watering and lessens the need for fertilizers. Lawn care products are mainly sold in three types of stores; discount stores, specialty stores, and home improvement stores.

By pushing these eco-friendly options, the company can gain a buzz in the communities and get the consumer involved. As a result, it has been concluded that, consumer behavior and attitude toward product in this market category have forced manufacturers to rely largely on the strong push strategy.

Should it be the consumer market. For instance, the major benefit that has been associated with the product is its ability and effect on the root system of most of the common types of grasses used for lawns. They have estimated that they will need to sell around 15, 50kg-bags at regular price to accomplish this.

However, with the growing number of golf courses that are expected to be created, they may decide to aim towards catering to new businesses.

John Wiley and Sons. The seasonal aspect of lawn care related purchasing is not as severe in the commercial market as in the consumer; this means sales will still peak in the summer months but out of season sales levels will be sustained at a higher level than projected in the consumer market.

The two markets are totally different from each other, with diverse and unrelated characteristics. Also recommended is for Hydrocarbon to have a greater focus on the commercial housing market during this so they can maximize their market potential.

Moreover, the aim of the market research has been to identify and recommend the appropriate entry strategy, given that the company is new and is likely to face stiff competition from established companies. Less important is the advertisement. To market the product to the commercial market, they will sell the product in 50 kg bottles that will produce around 3, treatments per month.

So research is conducted on both markets to determine where the product should be marketed to. While there is less direct competition from the two major companies, there are smaller independent companies that sell directly to this market. The newly innovative fertilizer like product created by Hydrocarbon called Stranger brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market.

The newly innovative fertilizer like product created by Hydrocarbon called Stranger brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market. StaGreen by HydroCan Case Study; StaGreen by HydroCan Case Study.

7 July Marketing; Introduction The newly innovative fertilizer like product created by HydroCan called StaGreen brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market.

The ability of StaGreen’s. Free College Essay Hydrocan - Stagreen Case Study. Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”.

They have /5(1).

Hydrocan Case This Course Note Hydrocan Case and other 64,+ term papers, HydroCan would like to introduce to the market new, innovative, generating savings, the new generation of fertilizer StaGreen. They need to set up their marketing policy.

Apple Inc Case Study; McDonalds Case Study;/5(1). Introduction The newly innovative fertilizer like product created by HydroCan called StaGreen brings to the market a new type of fertilizer like product that is different from the conventional leading fertilizers on the market.

The ability of StaGreen’s water retention for the grass roots that have been applied with the product is something the traditional [ ].

Stagreen by hydrocan case study